Pinterest announced on Tuesday that it’s launching a new feature, called “Promote a Pin,” that lets users boost the reach of their Pin within a few steps. The company said that this feature allows anyone, ranging from individuals to small businesses, to reach more people without designing intricate ad campaigns.
The company is rolling out the Promoted Pin feature to users in the U.S. in the coming weeks, with global expansion planned in the future.
The social network said that its 619 million active users drive more than 80 billion searches every month, which the company claimed is more than ChatGPT’s 75 billion searches. That means Promoted Pins have the ability to reach a large audience. The company noted that more than half of those searches are commercial in nature.
The Promoted Pin feature uses its Taste Graph system, trained on billions of images, to target people who are more likely to convert, Pinterest explains. It noted that the feature is ideal for people who are new to digital advertising and also gives users tools like flexible budgets. For instance, a fashion creator can boost capsule wardrobe ideas to expand the visibility of their content.
Advertisers can define parameters like daily budget, length of the campaign, and the audience it wants to reach. The Prompted Pin screen also shows you the estimated results based on these parameters.
“From entrepreneurs to global brands, we’re making it easier for businesses of every size to reach the
right audiences, connect with new customers, and grow on Pinterest. Promote a Pin is a significant step in our work to remove barriers and deliver simple, powerful tools that unlock greater opportunity and long-term growth,” Pinterest’s Chief Business Officer, Lee Brown, said in a statement.
The company said that it is also testing a pre-built Performance+ Catalog Sales campaign so that merchants can market their products directly with the Pinterest Shopify app or Ads manager.
Pinterest hasn’t had the greatest start to the year, as the company laid off 15% of its staff in January, allocating more resources towards AI-led development. The company also had a disappointing Q4 2025, with both revenue and the forecast for the next quarter noted below analyst expectations. There was some positive news for the company as activist investor Elliot said it is pumping in $1 billion into the company in February with a bet on visual AI.
