Travel

The Most Powerful Women in Travel in 2026

In an industry dominated by multinational conglomerates, Lissy Urteaga has spent two decades proving that small, independent cruise companies can still move the needle. As the Peruvian cofounder of Delfin Amazon Cruises—the first luxury cruise line in the Peruvian Amazon and still the only one locally owned—Urteaga has built a business that treats the 5-million-acre Pacaya Samiria National Reserve not as a backdrop but as a living partner. “Our roots are very deep here, and our view of how things should be done is based on what the forest needs,” she says.

Since launching Delfin in 2006, Urteaga has worked hand in hand with Amazonian communities, primarily those within the Marañón and Ucayali river systems and their tributaries, to create a two-way dialogue between travelers and those who call the area home. This effort began with a single river guide, Adonay, and a small group of women artisans (Chambira palm-fiber weavers, natural dyers, gourd painters, and beaders), and has grown into eight thriving markets, where the “Las Mariposas del Yarapa” sell their woven creations directly to travelers. It allows the craftspeople to preserve endangered traditions like forest-based natural dye knowledge while supporting their families year-round. Delfin now works with a rotating core of five partner communities; maintains relationships with more than 15 villages along its routes; and supports a wider network of hundreds of makers across the region, in addition to its fully local staff, many of whom have been with the company for all 20 of their years in operation—creating an extraordinary footprint for a cruise line with just three ships.

Urteaga is also deeply involved in community-led initiatives—from native beehive programs that strengthen rural livelihoods to river-dolphin research led in partnership with Peruvian scientists and community leaders. In July 2025, Delfin signed agreements with three communities along the Marañón River to restore and replant 425 acres of land degraded by clear-cutting and harmful agricultural practices. Seventeen native plant species, chosen for their cultural and ecological value, will help replenish the depleted soil and provide food, medicine, and materials for traditional crafts, including natural dyes derived from achiote, which produces a warm orange-red, and huitillo, a soft green.

All of this trickles down into Urteaga’s creative vision, which has always shaped Delfin’s ships into spaces of cultural exchange, where guests are welcomed into local communities and the culture, design, and flavors of the Amazon flow seamlessly back on board. The newly redesigned Delfin I, relaunched in April 2025, features Shipibo-inspired motifs and woven Irapay palm ceilings, while the cuisine celebrates Amazonian ingredients like ají charapita, a small, aromatic chile, and cocona, a bright, citrus-forward Amazon fruit. “Our philosophy is simple and grounded in community,” she says. “We want you to feel the spirit of the forest and the people who call it home.” —Christine Chitnis

Martha Stewart

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